
Hi, I'm Shane 👋
Senior UX Designer /
Usability Enthusiast
Accessibility Advocate
Professional Simplifier
Systems Thinker
Usability Enthusiast
Usability Enthusiast
Accessibility Advocate
Professional Simplifier
Aesthetic Curator
Usability Enthusiast
Work
Work
Selected Projects
Links 🔗
Links 🔗
Live Sites
Check out my work in the wild, including the case studies above, and some more picks that I'm particularly proud of.
About Me 💬
About Me 💬
Detail oriented.
Big picture vision.
I create beautiful, human-centred products that work for everybody. End-to-end, from discovery and research to high-fidelity prototypes and testing, I’m adept at communicating, fine-tuning and following through on top quality work.
Currently, I live on a little narrowboat on the Grand Canal, and I'm into music, sci-fi and drawing.

Senior UX Designer
Friday Agency
2022 - 2025
Led end-to-end UX projects, from discovery & research to high-fidelity prototyping & testing. Collaborated directly with clients, stakeholders and development teams to drive product strategy and user needs. Developed and maintained large-scale design systems, conducted user testing, and mentored junior designers. Over 30 projects successfully launched with consistent positive impacts on conversion rates, user engagement and cost reduction.
UX Designer
CleverCards
2020-2022
Part of a small design team in an agile fintech start-up. Responsible for UX optimisations to e-commerce flows and B2B cross-platform products. Tasks included user interviews / surveys / data synthesis, responsive web and mobile app design and design system development. Design consistency established cross-platform, and ecomm sales doubled over 2 year period.
UI Designer
Coinfield
2018 - 2020
Sole designer in a fast-paced cryptocurrency trading platform, gaining experience in end-to-end design process for mobile & web applications. User research & iterative UI updates to mobile & web trading platforms, branding, responsive web design. Worked closely with C-suite, marketing & development on 2 successful product launches and 10+ marketing campaigns.
Graphic Designer
Reads Design & Print
2017 - 2018
Design & print workshop role, producing a variety of illustration and graphic design work. Met and communicated with clients directly regarding design specifications. Provided proofs in timely manner, with continual feedback process until sent to print. Developed key communication, teamwork and time-management skills, delivering approx 100+ billable items.
BSc Product Design Student
TUDublin
2013 - 2017
4 year Bachelors of Science in Product Design, graduating with a 1:1 honours degree. Focus on end-to-end design process, with various practical methods developed in creative problem solving, visual design, rapid-prototyping, mechanical reasoning and design theory.
Senior UX Designer
Friday Agency
2022 - 2025
Led end-to-end UX projects, from discovery & research to high-fidelity prototyping & testing. Collaborated directly with clients, stakeholders and development teams to drive product strategy and user needs. Developed and maintained large-scale design systems, conducted user testing, and mentored junior designers. Over 30 projects successfully launched with consistent positive impacts on conversion rates, user engagement and cost reduction.
UX Designer
CleverCards
2020-2022
Part of a small design team in an agile fintech start-up. Responsible for UX optimisations to e-commerce flows and B2B cross-platform products. Tasks included user interviews / surveys / data synthesis, responsive web and mobile app design and design system development. Design consistency established cross-platform, and ecomm sales doubled over 2 year period.
UI Designer
Coinfield
2018 - 2020
Sole designer in a fast-paced cryptocurrency trading platform, gaining experience in end-to-end design process for mobile & web applications. User research & iterative UI updates to mobile & web trading platforms, branding, responsive web design. Worked closely with C-suite, marketing & development on 2 successful product launches and 10+ marketing campaigns.
Graphic Designer
Reads Design & Print
2017 - 2018
Design & print workshop role, producing a variety of illustration and graphic design work. Met and communicated with clients directly regarding design specifications. Provided proofs in timely manner, with continual feedback process until sent to print. Developed key communication, teamwork and time-management skills, delivering approx 100+ billable items.
BSc Product Design Student
TUDublin
2013 - 2017
4 year Bachelors of Science in Product Design, graduating with a 1:1 honours degree. Focus on end-to-end design process, with various practical methods developed in creative problem solving, visual design, rapid-prototyping, mechanical reasoning and design theory.
Senior UX Designer
Friday Agency
2022 - 2025
Led end-to-end UX projects, from discovery & research to high-fidelity prototyping & testing. Collaborated directly with clients, stakeholders and development teams to drive product strategy and user needs. Developed and maintained large-scale design systems, conducted user testing, and mentored junior designers. Over 30 projects successfully launched with consistent positive impacts on conversion rates, user engagement and cost reduction.
UX Designer
CleverCards
2020-2022
Part of a small design team in an agile fintech start-up. Responsible for UX optimisations to e-commerce flows and B2B cross-platform products. Tasks included user interviews / surveys / data synthesis, responsive web and mobile app design and design system development. Design consistency established cross-platform, and ecomm sales doubled over 2 year period.
UI Designer
Coinfield
2018 - 2020
Sole designer in a fast-paced cryptocurrency trading platform, gaining experience in end-to-end design process for mobile & web applications. User research & iterative UI updates to mobile & web trading platforms, branding, responsive web design. Worked closely with C-suite, marketing & development on 2 successful product launches and 10+ marketing campaigns.
Graphic Designer
Reads Design & Print
2017 - 2018
Design & print workshop role, producing a variety of illustration and graphic design work. Met and communicated with clients directly regarding design specifications. Provided proofs in timely manner, with continual feedback process until sent to print. Developed key communication, teamwork and time-management skills, delivering approx 100+ billable items.
BSc Product Design Student
TUDublin
2013 - 2017
4 year Bachelors of Science in Product Design, graduating with a 1:1 honours degree. Focus on end-to-end design process, with various practical methods developed in creative problem solving, visual design, rapid-prototyping, mechanical reasoning and design theory.
Skills 🏹
Though I'd consider myself an all-rounder, here's what I'm *really* good at...
Skills 🏹
Though I'd consider myself an all-rounder, here's what I'm *really* good at...
Problem solving
I need to understand something to solve it. I use design thinking and initiative to find creative solutions. fostering end-to-end curiosity.
01

Problem solving
I need to understand something to solve it. I use design thinking and initiative to find creative solutions. fostering end-to-end curiosity.
01

Problem solving
I need to understand something to solve it. I use design thinking and initiative to find creative solutions. fostering end-to-end curiosity.
01

Crafting UI
I build theory and research-informed experiences that are engaging and rich. I sweat the small stuff, every detail matters.
02

Crafting UI
I build theory and research-informed experiences that are engaging and rich. I sweat the small stuff, every detail matters.
02

Crafting UI
I build theory and research-informed experiences that are engaging and rich. I sweat the small stuff, every detail matters.
02

Communication
I've honed my ability to talk and write about the work I do with cross-functional teams. No design decision should be left in the dark.
03

Communication
I've honed my ability to talk and write about the work I do with cross-functional teams. No design decision should be left in the dark.
03

Communication
I've honed my ability to talk and write about the work I do with cross-functional teams. No design decision should be left in the dark.
03

Design systems
I'm skilled at planning, building and maintaining design systems at any scale. I enjoy the fine details of systems that reduce overhead.
04

Design systems
I'm skilled at planning, building and maintaining design systems at any scale. I enjoy the fine details of systems that reduce overhead.
04

Design systems
I'm skilled at planning, building and maintaining design systems at any scale. I enjoy the fine details of systems that reduce overhead.
04

Tools & more
Expert Figma skills, AI-empowered workflows, WCAG informed, micro-interaction obsessed, strong developer / client / stakeholder collaborator.
05

Tools & more
Expert Figma skills, AI-empowered workflows, WCAG informed, micro-interaction obsessed, strong developer / client / stakeholder collaborator.
05

Tools & more
Expert Figma skills, AI-empowered workflows, WCAG informed, micro-interaction obsessed, strong developer / client / stakeholder collaborator.
05

Extracurricular activities ✨
Here's what I'm up to in my spare time, and in between design jobs
Extracurricular activities ✨
Here's what I'm up to in my spare time, and in between design jobs
Illustration / Animation
I always keep a notebook and am a habitual doodler.
I find great peace of mind in the creative act of drawing, and have experience both in frame-by-frame animation and after-effects, which I love to incorporate into my work when I can.

Events work
Over the last few months, I've been working in a variety of roles at live events like music festivals and outdoor gigs.
Most recently I was at the Belfast Fleadh Cheoil as a Safegaurding and Accessibility Officer for the Ormeau Park Campsite.

Writing
Whether it's fiction, microcopy or a design think-piece, I love teasing out a narrative and shedding light on the insights I've gathered.
I have a few draft articles in the back pocket and will be posting on Substack in the coming weeks.
Check out some of my blogs below.
Whether it's fiction, microcopy or a design think-piece, I love teasing out a narrative and shedding light on the insights I've gathered.
I have a few draft articles in the back pocket and will be posting on Substack in the coming weeks.
Check out some of my blog posts below.
Whether it's fiction, microcopy or a design think-piece, I love teasing out a narrative and shedding light on the insights I've gathered.
I have a few draft articles in the back pocket and will be posting on Substack in the coming weeks.
Check out some of my blogs below.









